Guys, I am drowning in business advice posts.
It seems like everywhere I turn there’s a “How to brand your business authentically“, “10 reasons you should be using periscope RIGHT NOW (or your business will fail – seriously)”, “I did THIS and I lost 5 clients, don’t make my mistake” clickbait style posts.
I follow quite a lot of people in my market, that is: people who want to serve the creative community and want you to buy their products or services. One of the most successful ways of doing that is content marketing, giving away their knowledge for free and keeping you coming back for more. I mean, that’s what I do with this blog.
But jeez, I’m seeing so much more regurgitated content on blogs and over the past few months the whole thing seems to have blown up!
The thing is, every time I see a retweeted, pinned or shared blog post, I automatically think I need to head off and read it. There’s probably some piece of information in there that’s going to change my entire business. Right?
Are you a consumer or a creator?
I’m totally at risk of being hoisted by my own petard here, I want you to read my blog posts after all, but I’m also not in the market of peddling bullshit. If you’re reading something here I want it to be actually valuable to you and your business. I don’t want to waste your time.
There’s are too many blog posts for you to read. Too many.
You and I won’t read them all, and yeah, you might learn a little something from each post, but is that tiny little snippet of brand new information worth the time you spent trawling through the post? Is there something you could’ve been doing instead of learning the top ten ways to increase your instagram following? (I dunno.. like, taking some instagram photos and connecting with people on there?)
There comes a point where you’re so busy consuming blog posts that you forget to create stuff of your own. You can get so caught up with the idea of business development through learning new information, that you don’t have the time to put that in to practice.
Quit the knee-jerk
How do we get around this addiction to consume information without losing out on actual, valuable tips and advice that could benefit our business?
Firstly, let’s set aside some time for consumption, an hour or so each week to read through a consolidated list of interesting posts that we’ve collected over the past 5 working days. I don’t know about you but Fridays in my office are generally a time for sending out invoices, tidying up my inbox, and generally just putting my business “house” in order. Setting aside an hour on a Friday morning and visiting the links I’ve saved over a coffee sounds perfect! I like to use Pocket to save links that I’d like to read later, if I see a post shared somewhere then I’ll click on it, check out the blog itself (if it’s not one I’m familiar with), read the first paragraph and decide whether to save it to pocket for later.
Secondly, take notes. Don’t just idly read blog posts, your brain is pretty much as useful of a sieve at retaining information by just reading through the 500-700 words that a blog post includes. Actually use the information that you’re learning, take notes, extend the notes into how you’re going to make this work for your business. I really love to take notes during Amy Porterfield‘s podcasts, which I can have on in the background when I’m making jewellery.
Thirdly, beware the blog-xpert. That is, the blogger that professes to have a level of expertise with what they’re talking about, but not much to back it up. I sometimes used feel a bit weird when I posted about business stuff, was it really my place to be sharing this information? I blog about small creative business, I’ve run my own “side gig” since I was 21, and I quit my day job over 4 years ago. Before then I worked for 4 years as a web developer in a studio environment. I’ve tripled my income, worked with upwards of 50 clients around the world, and I still really fucking enjoy what I do. Still, all I can offer is what’s worked for me and my business. I can offer advice on what I’d do in certain situations, and I can give strategies for social platforms that’ve been working for me. It really grinds my gears when I see people peddling advice and “you must do this” type posts when they’ve only been in the game for 6 or so months. Just because you have a business and a voice doesn’t make you a fucking expert.
Finally, remember that you will not develop your business through osmosis. Reading blog posts, books, listening to podcasts and watching Youtube videos will not magically improve your business. It is way more valuable to your business if you read ONE high quality blog post a week and put into practice the things that you’ve learned than to read 15 blog posts and do nothing. Don’t confuse consuming information as actually working on your business.
PS. I went ahead and made my own brand new personal lifestyle blog, which you can follow along with over on adventurish.com – hope to see you there!