Start UK, an organisation who promote sustainable living in the UK, needed a new WordPress theme. Their goals were simple: easy to use, engaging, and vibrant.
There’s a lot of information on this site, and we needed to spend some time figuring out the best way of organising this to make it easy to find. We introduced themes alongside categories (so users can filter categories by theme, or view all the posts in certain themes), and the ability for special campaigns to run on the homepage.
See it in action: http://www.startuk.org