A passion project to create a brand & visual identity for Sprout, a plants by post business.
Fun and endearing, with easy to read instructions & joyful characters.
Flexing my branding muscles with a full-scope brand design playground for a fun little brand selling plants.
For “Sprout” I wanted something fun and organic, a logo that was easy to recognise and that would work on digital and print (including product packaging).
Raisin Black
Brunswick Green
Pear
Flame
Peony
Floral White
My vision for Sprout was that alongside being a plants-by-post business, it would also benefit greatly from selling merch. Think tote bags, mugs, cute watering cans. While I was working on the brand assets I made sure to create some small designs that could easily be applied to merchandised items, enabling a quick and easy way for the business to produce accompanying products to be sold alongside their plants.
